AVA is hiring: Director of Marketing and Public Relations

March 31, 2023

The Academy of Vocal Arts seeks a dynamic marketing and public relations specialist, who will be responsible for managing the AVA brand, and promoting the AVA opera season and program.

SUMMARY

Reporting directly to the AVA Vice President and General Manager, the Director of Marketing and Public Relations serves as the senior marketing specialist, managing the marketing department; establishing and regularly updating the ticketing-based earned income budget and overseeing all earned income-oriented marketing expenses; developing all associated marketing, communications, public relations strategies, and market research; and working collaboratively with AVA  staff and board, and with  local, national, and international artists and arts organizations.

RESPONSIBILITIES

Key responsibilities include conceptualizing, planning, and executing a fully integrated marketing and public relations program in support of AVA’s opera season and training program. The Director will promote and advertise in recruiting potential Resident Artists. This position will  work closely with the Director of Patron Engagement.

Responsibilities include:

• Main point of contact for all press and media
• Seeking opportunities for partnerships, sponsorships and advertisements
• Managing PR budgets, deadlines, objectives, and schedules
• Creating and distributing high-quality, informative, and interesting press releases, press kits, and related materials
• Developing relationships with industry leaders or trendsetters through social media
• Maintain and create content for AVA’s social media channels (Facebook, Instagram, Twitter, TikTok, YouTube)
• Managing the AVA Marketing committee and presenting to the AVA Board of Directors
• Manage AVA’s Young Professionals group
• Collaborate with internal teams and maintain open communication
• Analyze media coverage
• Brand strategy implementation
• Web maintenance and design
• Direct mail design and implementation
• Single/subscription ticket pricing
• Market research
• Working occasional nights and weekends
• Assist with design and compilation of program books

Skills and Qualifications

• Bachelor’s degree required
• 5-7 years of marketing/PR experience, including social media marketing  
• Excellent written and verbal communication skills; strong copywriting and content creation skills.
• Experience with WordPress ,Canva, and/or Photoshop
• Constant Contact or other email marketing services experience
• Occasional event planning
• Tessitura experience a plus
• Interpersonal skills
• Interest in classical music a plus

Type of Employment: Salaried, Exempt

An equal opportunity employer, the Academy of Vocal Arts is committed to fostering an environment in which employees from a variety of backgrounds, cultures, and personal experiences are welcomed and can thrive. 

Please submit a cover letter, resume, and salary requirements to opportunities@avaopera.org